Hazelton Hot Links
1. Product Development & Management Association
This organization is the guardian of the body of knowledge related to product development, with a particular emphasis on new products. They have an excellent annual meeting as well as a wealth of resources for strategic brand innovation.
2. Marketing Science Institute
The Marketing Science Institute is an organization funded by major corporations and consulting firms. Their mandate is to use rigorous academic analysis on practical, everyday problems as defined by the sponsor. All of their findings become part of the public domain. You can access their excellent list of available articles from this site.
3. The Global New Product Database
This website tracks new product launches throughout the world. The GNPD provides access to over 20,000 new product launches-over 80% illustrated with a colour photograph-from over 50 countries with 650 launches and range extensions per bi-monthly issue. Includes a free one month trial subsription.
Advertising Age is the industry leader in communication strategies. It covers the launch of new products and major brand innovations.
This magazine takes more of a brand development tone to marketing initiatives. It covers all categories from products through services.
