Conference Information

The following are some of the upcoming conferences that members of Hazelton's staff are participating in:

AMA Conference – Marketing Workshop
October 29-30, 2008
Oak Brook, IL
For more information about the conference, please click here.

Robert Kincaide is presenting his workshop on
Kick-Start Brand Growth: Innovating on "White Space" Opportunities for Brand Repositioning/Renewal

Learn how Dynamic Brand Platforms provide the right approach for sustainable growth. Explore
the five phase method of discovery to create a growth platform.

Learn to apply the brand innovation process to generate faster brand growth for products, services
or complete companies; make mature brands grow again; renew declining brands; find new growth
opportunities. At the end of the tutorial, you will have a detailed process, brand worksheets plus
application skills that can be applied to all your future brand building initiatives.

It is an exciting brand growth tutorial that will benefit any marketing or brand professional.

BENEFITS OF ATTENDING:

Processes and tools to kick-start brand growth
Approach for creating a Dynamic Brand Platform
Skills and organizational design for success
Methods and worksheets to structure consumer insights into actionable growth solutions

“The process I learned to discover unmet needs is
an exciting solution I will execute when I return
to my office – perfect!”

For a copy of the Marketing Workshop brochure, please click here. (The brochure is a PDF file. You will need Acrobat Reader to view it.)